Chris Cate


Chris brings 25 years of business acumen to the CEO role at Valpak in the areas of manufacturing, technology and sales. His expertise has been in business transformations, including the implementation of a state-of-the-art printing facility, giving Valpak a distinct competitive advantage in the direct mail space. Chris has been instrumental in designing and growing new product lines, driving sales initiatives — at Valpak, as well as its subsidiary companies, like the former — and implementing Agile Enterprise principles that have boosted efficiency and while driving down costs. He has spearheaded thoughtful technology innovations, including transitioning from paper-based processes to a complete digital suite of sales tools that have optimized selling time, improved customer experience and driven revenue.

Chris is also active in the local community, where he enjoys fostering growth in the technology sector of the greater Tampa Bay area by serving as a board member and past Chairman of the Tampa Bay Technology group.


Jay Loeffler

Chief Revenue Officer

Jay is responsible for the National, Franchise and local sales strategies for Valpak, including the retail grocery, CPG and consumer healthcare business segments for SKUlocal. With both sales and marketing leadership experience, Jay has a proven track record of driving sales growth in a broad range of business sectors. Under Jay’s leadership, his team has continued to drive double digit revenue growth in a diverse range of categories and apply analytics to the strategic selling process to ensure accountability and success for advertising partners. He previously served as Vice President of National Sales, CPG & OTC. Before joining Valpak, Jay worked for Wachovia Bank and Turner Broadcasting in sales and marketing.  Jay holds an MBA from the University of Tampa with concentrations in marketing, economics, and applied analytics.