ST. PETERSBURG, Fla. (March 12, 2018) –– For the fourth year in a row, SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery industries, will sponsor the Consumer Healthcare Products Association (CHPA) Annual Executive Conference being held March 11-14 in Aventura, Florida. This honor reflects SKUlocal’s continued position as a healthcare activation leader in the OTC and CPG markets.
Jay Loeffler, SKUlocal’s Vice President of National Accounts will give opening remarks during the general session on Tuesday, March 13. Loeffler has more than a decade of experience leveraging data analytics to provide comprehensive, measurable media solutions for Fortune 500 companies, bringing keen insights to the OTC conversation.
“As healthcare in the U.S. continues to evolve, it’s important that we understand the key catalysts that drive consumers to make important decisions about their health and their families’ health. That way we can better serve our partners,” said Loeffler. “Our connection with the CHPA — combined with our unique solution — has guided us toward creating a ‘healthcare activation’ team at SKUlocal. That team will be introduced at the AEC as we provide the thought-leadership and shopper insights necessary to support the success of our partners in a dynamic environment.”
Loeffler said, “It has been an amazing partnership with the CHPA, and one that we hope to continue for many years to come.”
CHPA’s 2018 Annual Executive Conference is the industry’s leading event, convening the nation’s top consumer healthcare executives. The CHPA is a 137-year old national trade association representing the leading manufacturers and marketers of OTC medicines.
SKUlocal helps manufacturers and retailers develop alternative solutions to drive more targeted redemption at key retail partners, versus the inefficient distribution that can come from traditional marketing. SKUlocal’s targeted activation campaigns integrate retailer-focused direct mail, customized social media and targeted print-at-home coupons.
SKUlocal’s client list includes Procter & Gamble, Kellogg’s, Blue Bunny, Mars, Bayer, Walgreens and HEB grocery stores.
Based in St. Petersburg, FL, SKUlocal is a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment. It offers targeted shopper solutions to identify and activate specific shopper segments. SKUlocal provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations — coupled with powerful, precise targeting and consumer insights — delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.