ST. PETERSBURG, Fla., March 9, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, will be attending next week’s P2PI retail academy as a first-time sponsor. The Path to Purchase Institute Summit, formerly called the Shopper Market Summit, will be held in Chicago, March 12-14.
“We’ve been actively monitoring the rapid shifts that have had a dramatic impact on the retail landscape, in an effort to synthesize uncertainty, and help our partners develop proactive strategies to drive significant impact in their markets,” said Jay Loeffler, SKUlocal’s Vice President of National Accounts. “We feel the time is right to introduce these proven strategies on a larger stage.”
Loeffler said SKUlocal is seeing exceptional results, paired with timely insights, that truly support the charter of P2PI — to re-imagine the future of commerce and help our mutual partners design success in an ever-changing environment.
SKUlocal helps manufacturers and retailers develop alternative solutions to drive more targeted redemption at key retail partners, versus the inefficient distribution that can come from traditional marketing. SKUlocal’s targeted activation campaigns integrate retailer-focused direct mail, customized social media and targeted print-at-home coupons.
SKUlocal’s client list includes Procter & Gamble, Kellogg’s, Blue Bunny, Mars, Bayer, Walgreens and HEB grocery stores.
Based in St. Petersburg, FL, SKUlocal is a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment. It offers targeted shopper solutions to identify and activate specific shopper segments. SKUlocal provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations — coupled with powerful, precise targeting and consumer insights — delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.