ST. PETERSBURG, FL (Nov. 3, 2017) — SKUlocal, a national direct marketing company, is pleased to announce that Ross Raggio has joined the company as Sales Director of Consumer Packaged Goods (CPG) and Retail. He’ll offer consultative expertise in developing activation strategies for CPG brands and retailers.
Raggio is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales and leadership to SKUlocal. His direct marketing and targeting knowledge and experience are a great fit with SKUlocal.
Most recently, Raggio was Vice President & Sales Director with Synergistic Marketing, Inc. in New York. He also spent nearly 10 years with Valassis Communications, Inc. in Connecticut, where he was a team leader for quick-service restaurants, including Subway and Dunkin’ Donuts. Before that he was a senior sales executive on the Valassis New Business Development team. Raggio also was Director of Business Development at Catalina Marketing for two years.
Raggio has prior knowledge of Valpak having worked for Cox Direct in the mid-1990s where he was Eastern Region Director of Direct Mail/Shopper Marketing.
He earned a bachelor’s degree from Villanova University.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted shopper solutions to identify and activate specific shopper segments. It provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations — coupled with powerful, precise targeting and consumer insights — delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. SKUlocal’s client list includes Procter & Gamble, Kellogg’s, Blue Bunny, Mars, Bayer, Walgreens and HEB grocery stores. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.