ST. PETERSBURG, FL (Nov. 30, 2017)— SKUlocal, a national direct marketing company, is pleased to announce that Joe Mirabelli has joined the company as Sales Director. He will offer consultative expertise in developing promotional activation strategies for CPG brands.
Mirabelli is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales and leadership to SKUlocal. His direct marketing and targeting knowledge and experience are a great fit with SKUlocal.
Mirabelli has grown up in the marketing services and promotion industry. He started his career with Catalina Marketing where he spent nine years as Director of Retail Marketing. Later he worked for News America Marketing for six years as Group Sales Manager and for Valassis Communications for almost seven years as Director of In-Store Sales. He also was with Advantage Sales & Marketing (FreshSpace Media) as Vice President of New Business Development.
Over the years, Mirabelli has worked with such national brands as Kraft/Heinz, SC Johnson, Conagra Brands, Mondelez, Sargento and PepsiCo’s Quaker/Tropicana/Gatorade division.
Mirabelli is originally from the Chicagoland area where he still resides with his wife and two children.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted shopper solutions to identify and activate specific shopper segments. It provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations — coupled with powerful, precise targeting and consumer insights — delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. SKUlocal’s client list includes Procter & Gamble, Kellogg’s, Blue Bunny, Mars, Bayer, Walgreens and HEB grocery stores. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles