ST. PETERSBURG, FL (June 15, 2016) – SKUlocal stays ahead of consumer health trends by focusing on the growing healthy living market segment and enhancing the shopper experience to satisfy unique needs and interests. This emerging audience represents a tremendous opportunity for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands when tapping into actionable behavioral insights.
Affirming SKUlocal’s leadership in the CPG and grocery retail industry, Loeffler recently shared his expertise with Shopper Marketing Magazine during an interview alongside a panel of industry experts from several big-name brands including Del Monte, Enjoy Life and Kellogg. The article, titled Marketing to Healthy Food Shoppers, discusses everything from segmenting shoppers in the health-and-wellness food space, to industry trends in marketing to these shoppers and the most effective marketing tactics.
“As marketers, it is our responsibility to understand consumer trends and translate these into effective marketing campaigns, and that is exactly what we’re doing,” said Jay Loeffler, Senior Director of National Accounts – CPG, OTC, Retail Grocery. “We’ve gained keen insight into this consumer behavior and tailored client messaging to appeal to these shoppers through different media. Our goal is to be the driver, the information source that shoppers rely on when thinking about shopping or making shopping decisions.”
Health-conscious shoppers are on the rise, focused on fitness, healthy eating and overall well-being. SKUlocal’s focus is on targeting this market segment, helping retailers and brands increase shopper demand, and leverage effective marketing strategies. In addition, SKUlocal’s network of bloggers, called DealPros, which includes a subset of natural and organic influencers focused on the healthy shopper audience. SKUlocal’s strategy places its clients at the center of these conversations. These tactics, along with leveraging targeting services, offer an all-encompassing approach to reach the growing healthy shopper segment throughout the stages of their shopping journey.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. The company provides marketers with keen insights into how consumers think and behave when shopping and buying. SKUlocal’s mass reach — coupled with powerful, precise targeting and true consumer insights — drives measurable-buying transactions across verticals, including consumer packaged goods (CPG), over-the-counter (OTC) and grocery. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.