To measure the effectiveness of Valpak in generating coupon redemptions and higher average tickets and sales.
- 460,000 homes mailed twice within 2 markets
- 200,000 homes in Portland, OR mailed $10 off $50 or more
- 30,000 homes in Spokane, WA mailed $5 off $30 or more offer
- Test and control stores were geographically distant from one another and had similar sales trends and demographic/consumer behaviors.
- 2.4% redemption rate for Valpak offer
- 3x higher average ticket with Valpak offer
- 10% increase in sales with Valpak offer
The test results confirm the Valpak audience is highly responsive to offers in the grocery store category. With a large number of redemptions at a greater average ticket, the campaign reached the right audience and increased sales.