ST. PETERSBURG, FL (October 26, 2016) – SKUlocal is proud to announce that Michele Maxfield has joined the company, taking on the role of Sales Director of Retail Accounts. She oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns.
With over 20 years of industry experience, Maxfield is a seasoned sales executive with a proven track record of strategically advising clients and growing companies. Before joining SKUlocal, she was Vice President of Sales at Amber Engine, a technology start-up and partner of Quicken Loans.
Prior to that, Maxfield spent most of her career with Valassis, where she held various sales and leadership positions in the company’s retail, grocery, CPG and marketing divisions. During her time there, she received numerous awards for consistently exceeding sales objectives and goals. Maxfield contributed over $400 million in revenue and partnered with many top clients including SuperValu, Albertsons, Save-A-Lot, Rent-A-Center, Wendy’s and Domino’s, to name a few.
Maxfield holds a bachelor’s degree in marketing from Western Michigan University.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. The company provides marketers with keen insights into how consumers think and behave when shopping and buying. SKUlocal’s mass reach — coupled with powerful, precise targeting and true consumer insights — drives measurable-buying transactions across verticals, including consumer packaged goods (CPG), over-the-counter (OTC) and grocery. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.