ST. PETERSBURG, FL (April 23, 2019) – Valpak®, one of North America’s leading direct marketing companies, and United Way Worldwide, the world’s largest privately funded charity, announced today that they will partner on a nationwide, multi-platform campaign, “United to Strengthen Our Local Communities.” The campaign is intended to increase brand awareness, engagement and fundraising for… Read More
ST. PETERSBURG, Fla., Aug. 23, 2018 — Valpak, a leader in direct marketing, has decided to combine its national sales and consumer promotion teams under one unified brand, SKUlocal — a Valpak division that has successfully integrated targeted direct mail, digital offers and custom social content into omnichannel solutions. Since SKUlocal’s inception, the company has delivered strong… Read More
ST. PETERSBURG, Fla., April 5, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, today released research that explores the growing impact e-commerce is having on the shopper journey in certain categories of grocery purchases. SKUlocal found that shoppers over the past five years have… Read More
ST. PETERSBURG, Fla. (March 12, 2018) –– For the fourth year in a row, SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery industries, will sponsor the Consumer Healthcare Products Association (CHPA) Annual Executive Conference being held March 11-14 in Aventura, Florida. This honor reflects SKUlocal’s continued… Read More
ST. PETERSBURG, Fla., March 9, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, will be attending next week’s P2PI retail academy as a first-time sponsor. The Path to Purchase Institute Summit, formerly called the Shopper Market Summit, will be held in Chicago, March 12-14.… Read More
ST. PETERSBURG, FL (Jan. 9, 2018) –– SKUlocal, a national direct marketing company, is pleased to announce that Elyse Salpeter has joined the company as its new Sales Director, Healthcare Activation. She will offer consultative expertise in developing activation strategies for OTC and RX brands. Salpeter is a senior-level sales executive, bringing more than 20… Read More
ST. PETERSBURG, FL (Nov. 30, 2017)— SKUlocal, a national direct marketing company, is pleased to announce that Joe Mirabelli has joined the company as Sales Director. He will offer consultative expertise in developing promotional activation strategies for CPG brands. Mirabelli is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales… Read More
ST. PETERSBURG, FL (Nov. 3, 2017) — SKUlocal, a national direct marketing company, is pleased to announce that Ross Raggio has joined the company as Sales Director of Consumer Packaged Goods (CPG) and Retail. He’ll offer consultative expertise in developing activation strategies for CPG brands and retailers. Raggio is a senior-level sales executive, bringing more than… Read More
ST. PETERSBURG, Fla., Oct. 24, 2017 — SKUlocal, a national direct marketing company, and Mambo Sprouts, a national marketer of natural and organic products, have teamed up in November and December to launch “Live Green, Save Green,” a one-of-a-kind marketing campaign that promotes a healthy, eco-friendly lifestyle. The campaign features direct mail inserts, coupons, social media,… Read More
ST. PETERSBURG, Fla. (Sept. 18, 2017) –– SKUlocal, a national direct marketing company, was selected from among more than 120 exhibitors to be featured at next week’s Path to Purchase Expo in Chicago. Called the Editors’ Choice, the selection was made by the editors of Shopper Marketing magazine after reviewing the innovations offered by the… Read More