ST. PETERSBURG, Fla., Aug. 27, 2020 – As Valpak continues to innovate within the direct mail environment, the company is excited to announce a strategic partnership with Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak’s trusted audience, all while significantly reducing overall marketing expenditure versus traditional direct… Read More
ST. PETERSBURG, Fla. (May 12, 2020) — The COVID-19 pandemic has had a wide-ranging impact across industries, including the media. Insolvency, supply chain interruption and soft consumer demand have caused companies to alter their advertising efforts. Newspapers and catalogs were hit particularly hard amidst high cost infrastructures and a reduction of advertising due to retail… Read More
ST. PETERSBURG, FL (October 1, 2019) — Valpak, one of North America’s leading direct marketing companies, and Red Nose Day are partnering on a nationwide, multi-platform campaign to raise awareness and funds to help end child poverty. The partnership represents the coming together of two iconic symbols, the Valpak Blue Envelope® and Red Nose Day’s… Read More
ST. PETERSBURG, FL (April 23, 2019) – Valpak®, one of North America’s leading direct marketing companies, and United Way Worldwide, the world’s largest privately funded charity, announced today that they will partner on a nationwide, multi-platform campaign, “United to Strengthen Our Local Communities.” The campaign is intended to increase brand awareness, engagement and fundraising for… Read More
ST. PETERSBURG, Fla., Aug. 23, 2018 — Valpak, a leader in direct marketing, has decided to combine its national sales and consumer promotion teams under one unified brand, SKUlocal — a Valpak division that has successfully integrated targeted direct mail, digital offers and custom social content into omnichannel solutions. Since SKUlocal’s inception, the company has delivered strong… Read More
ST. PETERSBURG, Fla., April 5, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, today released research that explores the growing impact e-commerce is having on the shopper journey in certain categories of grocery purchases. SKUlocal found that shoppers over the past five years have… Read More
ST. PETERSBURG, Fla. (March 12, 2018) –– For the fourth year in a row, SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery industries, will sponsor the Consumer Healthcare Products Association (CHPA) Annual Executive Conference being held March 11-14 in Aventura, Florida. This honor reflects SKUlocal’s continued… Read More
ST. PETERSBURG, Fla., March 9, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, will be attending next week’s P2PI retail academy as a first-time sponsor. The Path to Purchase Institute Summit, formerly called the Shopper Market Summit, will be held in Chicago, March 12-14.… Read More
ST. PETERSBURG, FL (Jan. 9, 2018) –– SKUlocal, a national direct marketing company, is pleased to announce that Elyse Salpeter has joined the company as its new Sales Director, Healthcare Activation. She will offer consultative expertise in developing activation strategies for OTC and RX brands. Salpeter is a senior-level sales executive, bringing more than 20… Read More
ST. PETERSBURG, FL (Nov. 30, 2017)— SKUlocal, a national direct marketing company, is pleased to announce that Joe Mirabelli has joined the company as Sales Director. He will offer consultative expertise in developing promotional activation strategies for CPG brands. Mirabelli is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales… Read More