Valpak® Direct Mail Brings in Foot Traffic for National Grocery Chain
Marketing Objective To measure the effectiveness of Valpak in generating coupon redemptions and higher average tickets and sales. Mailing Strategy/Campaign 460,000 homes mailed twice within 2 markets 200,000 homes in Portland, OR mailed $10 off $50 or more 30,000 homes in Spokane, WA mailed $5 off $30 or more offer Test and control stores were geographically distant… Read More