Grocery retailers give shoppers the opportunity to pick up health and beauty care (HBC) and general merchandise (GM) products in-store while shopping for food. But Progressive Grocer shows that shoppers are putting the bulk of their money toward these HBC and GM items in different channels than grocery. In fact, the 2018 The Power of… Read More
In an ideal environment, shoppers would behave – and, more importantly, make purchases – in predictable patterns and cycles. However, in reality, the cycles of supply and demand can seem borderline chaotic and nearly impossible to plan for, leaving unprepared retailers scrambling to offload surplus and dig up in-demand items in a strained marketplace. This… Read More
When used together, the words “creativity” and “disruption” are strong growth drivers for challenger brands. The combination serves as a unique advantage that helps propel these companies beyond expectations. They have also proven themselves adept at incorporating the latest technology into their brand strategies, allowing them to add power to their ability to interrupt the… Read More
Shoppers have an abundance of data and insights available to them through the continuing developments in technology, triggering a change in their expectations. The most significant change is the growing demand for maximum transparency in every phase of the retail transaction. This starts in product manufacturing and extends through the supply chain, pricing, shipping, and… Read More
Traditional marketing strategies are no longer as effective as they once were. This is a lesson that businesses across the globe, encompassing all industries, have been learning since the emergence of the world wide web in the early 1990s. Internet search giant Google arrived on the scene in 1998, and redefined marketing on every level.… Read More
An integral part of any marketing strategy is the ability to monitor and measure its effectiveness. Influencer marketing is no different. You must know what is working and what isn’t in order to be able to make the necessary adjustments. In a recent Linqia report, 92% of marketers who utilized influencer marketing found that it… Read More
Using influencers to draw attention to a brand and create trust can provide an effective marketing strategy. This is a top method many retailers use to attract shoppers and promote products, as 91% of luxury brands and over 80% of retail, beauty, activewear and hospitality brands are using it. It also provides a rewarding return… Read More
The obvious reason for the success of the discount retail channel, particularly deep discount grocers, is that the prices appeal to shoppers. While that is an important factor, it is not the only one. Beyond price and convenience, these grocers are showing themselves to be smart about understanding and connecting with their target audience. They… Read More
Social media has changed the way many brands are marketing their business. Audience likes and comments have become the benchmarks that measure the success of a campaign, but trust is established through the relationships that brands have with industry influencers. Although many people assume that those with millions of followers are most influential, research is… Read More
Global and US organic food sales only continue to grow, with sales totaling a record-high of $49.4 billion in 2017, according to the Organic Trade Association’s 2018 Organic Industry Survey. However, there is one specific category that’s not only leading organic sales continued growth, but it can be used to drive revenue in other organic… Read More