We understand the evolving dynamics of the marketplace and guide our partners through the ever-changing shifts. SKUlocal has identified market shifts and responded to shopper demands. As a result, our partners experience higher redemption rates and return on ad spend when compared to FSIs.

SKUlocal drives maximum shopper redemption by providing strategic insights on how to capitalize on these ever-changing market shifts. We offer unique turnkey programs to identify shopper segments, complement internal marketing strategies, capture market share and create relevant consumer connections.

SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations – coupled with powerful, precise targeting and consumer insights – delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC), pharma (Rx) and retail grocery marketplaces.

Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted shopper solutions to identify and engage specific shopper segments. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.