SKUlocal is uniquely positioned to guide our partners through the ever-evolving shifts. We understand the disruptive dynamics of the marketplace and make sense of these changes by precisely targeting shoppers you want with proprietary data that activates key shopper segments at the household level.
Precision Retail Activation
Industry climates are undergoing shifts. Changes in demographics, spending habits and media consumption are creating shifts in the verticals of CPG, grocery retail and healthcare (OTC/Rx). SKUlocal helps you navigate these shifts by eliminating wasteful spend through proven solutions, analytics and strategic insights.
The Why, Where And What Of Grocery Split Shoppers
Be the go-to brand for everyday essentials by understanding the behaviors and motivations of the split shopper and discover retailers that are winning and why. Download this white paper to learn insightful strategies to thwart split shopping.
Explore leading industry articles, best practices, whitepaper and reports.
The Millennial Dad’s Increasing Role in Household Decisions
Tap into the shopping behaviors of millennial dads and gain key insights for driving purchases by this important demographic. Download this white paper to discover “who is the millennial dad” and what influences his purchase decisions.
HOW DIGITAL SHOPPING IS SHIFTING THE GROCERY ECOSYSTEM
The growth of e-commerce has had a profound impact on the shopper journey as it relates to categorical grocery purchases in the past 5 years. Shoppers have seamlessly integrated digital channels as part of their path to purchase and this shift is changing the way different categories are now consumed.