Sales Leadership

Craig O’Neill

Head of Sales

Craig joined in 2009, built a power sales team and grew revenue by 600% before selling the company to Valpak in 2012. In the process, his team won all three major affiliate awards for top publisher.

Jay Loeffler

Sr. Director, National Accounts – CPG, OTC, Retail Grocery

With more than 10 years of sales and marketing leadership experience in a broad range of business sectors, Jay is a motivational leader with a proven track record of driving sales growth and positive change.

Mike Hayes

Director, National Sales

Mike directs the national sales team with a focus on core print and digital products. Prior to this position, Mike led a team of sales coaches responsible for supporting revenue efforts within the Valpak franchise network.

Executive Team

Michael Vivio

President, SKUlocal

Since being named president of Valpak in 2010, Michael has continued to build the business across print, digital and mobile platforms. He has emphasized the importance of growth through improved content for our consumers and an integrated approach to print and digital advertising with our clients. In 2012, Michael led the acquisition of online savings giant Before joining Valpak, Michael was the publisher at the Austin American-Statesman and CEO of the Statesman Co.

Chris Cate

Chief Operating Officer

Chris is responsible for leading Valpak digital product strategies and technical development. He oversees an information technology & support services (ITSS) team that builds and supports all technology platforms for franchises, merchants, employees and consumers. In addition, Chris plays a leading role in emerging technologies, digital transformation and related new business development — all geared toward generating revenue for Valpak. Chris joined Valpak in 1988 and has held several IT leadership positions including vice president of information systems and director of information systems.