ST. PETERSBURG, Fla. (Sept. 18, 2017) –– SKUlocal, a national direct marketing company, was selected from among more than 120 exhibitors to be featured at next week’s Path to Purchase Expo in Chicago. Called the Editors’ Choice, the selection was made by the editors of Shopper Marketing magazine after reviewing the innovations offered by the expo’s exhibitors.
SKUlocal, a first-year exhibitor at the expo, accepted the honor and arranged for veteran social influencer Kelly Snyder to make a live presentation at the expo (Booth 616) on Sept. 28 at 11 a.m. Snyder is the author of the blog “Redefined Mom” and is a SKUlocal social influencer. She’s also a member of the DealPro blogger network and works with SKUlocal to help identify and engage specific market segments.
Snyder is a former marketer for a Fortune 100 company and has appeared multiple times in television, radio and print as a fashion, beauty and shopping expert. She enjoys working with brands and other bloggers to further their business plans. At the expo, she’ll explain how to build a social media campaign around a brand and make it a key component of an integrated marketing plan. She’ll also offer tips of how to work with partners to extend a company’s reach.
SKUlocal helps manufacturers and retailers develop alternative solutions to drive more targeted redemption at key retail partners, versus the inefficient distribution that can come from traditional marketing. SKUlocal’s targeted activation campaigns integrate retailer-focused direct mail, customized social media and targeted print-at-home coupons.
SKUlocal’s client list includes Procter & Gamble, Kellogg’s, Blue Bunny, Mars, Bayer, Walgreens and HEB grocery stores.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted shopper solutions to identify and activate specific shopper segments. It provides marketers with strategic insights into how shoppers think while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations — coupled with powerful, precise targeting and consumer insights — delivers measurable results for our valued partners in the consumer packaged goods (CPG), over-the-counter (OTC) and retail grocery marketplace. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.