ST. PETERSBURG, FL (Jan. 9, 2018) –– SKUlocal, a national direct marketing company, is pleased to announce that Elyse Salpeter has joined the company as its new Sales Director, Healthcare Activation. She will offer consultative expertise in developing activation strategies for OTC and RX brands.
Salpeter is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales and leadership to SKUlocal. Her direct marketing and targeting knowledge and experience are a great fit with SKUlocal.
Most recently, Salpeter was Sr. Director of Lifestyle Sales with a point-of-care company, and a Sr. Digital Sales Rep with Prevention. She also spent more than 10 years as a Sales Manager for USA Weekend Magazine, specializing in shopper marketing, lifestyle and pharmaceutical sales, including accounts such as Allergan, Glaxo, KFC, CMS and others.
Salpeter earned a bachelor’s degree from Stony Brook University in New York. She lives on Long Island with her husband and 16-year-old twins.