ST. PETERSBURG, Fla., March 11, 2016 /PRNewswire/ — For the second consecutive year, Valpak is a key sponsor for The Consumer Healthcare Products Association (CHPA)’s Annual Executive Conference (AEC) 2016 being held in Aventura, Florida. This honor reflects Valpak’s continued strength as an integrated marketing leader in the over-the-counter (OTC) and consumer product goods (CPG) markets.
On Tuesday, March 15, Jay Loeffler, Senior Director, National Accounts – CPG, OTC, Retail Grocery, with Valpak, will give opening remarks during the general session on behalf of Valpak. Loeffler has worked with Valpak for nearly a decade, and his experience leveraging data analytics to provide comprehensive, measureable media solutions for Fortune 500 companies brings keen insights to the OTC conversation. Valpak will be among other major industry players that include: Pfizer; Bayer, IRI, Johnson & Johnson; The Procter & Gamble Company; WebMD; Product Quest Manufacturing; and GSK Consumer Healthcare.
CPHA is the 135-year-old national trade association representing the leading manufacturers and marketers of OTC medicines and dietary supplements. This year, the AEC Conference will explore how disruption in the technology, retail, healthcare, regulatory, and political arenas can revitalize and transform the consumer healthcare industry. Valpak offers retailers the unique ability and opportunity to reach consumers through highly targeted marketing strategies, directly reaching targeted demographics with the most effective method.
“A few years ago, we used to get excited about being able to target specific neighborhoods. Now, we need — almost demand — to target individuals based on unique behaviors and tendencies,” said Loeffler. “And more than ever, we need to communicate unique messaging pertaining to the brands in our portfolios so that we can maximum cross-selling, retail alignment, loyalty repurchase opportunities.”
Valpak offers a powerful alternative to accomplish all of that and more, reaching 30 million unique consumers through a network of 1,000 bloggers who activate consumers around very specific outlets, for very specific brands. It reaches 40 million consumers via direct mail with smart targeting, selective inserting, and address match-back data to help retailers make better decisions. Valpak delivers smart, customized and measurable solutions to maximize your impact at every stage of the shopper journey: from consideration to purchase, and from repurchase to loyalty.