ST. PETERSBURG, FL. – Cox Target Media is excited to announce that Mel Liebergall has joined the company as Vice President of Channel Development, Shopper Marketing. He is responsible for framing CTM’s proposition for Shopper Marketing applications and to be the lead in taking CTM’s story to the many agencies operating in the space. He is also working collaboratively with the CTM Consumer Packaged Goods (CPG) sales team.
Liebergall is a strategic sales management and business development professional with over 20 years of experience driving growth and new partnerships across most major marketing areas. This includes digital and mobile shopper marketing, in-store media and promotion, social influencer platforms and retail activation. His career is highlighted with 15 years at News America Marketing, where he held a variety of positions focused on the CPG and Retail Industry, from overseeing the core sales teams regionally and nationally to General Manager of the company’s retail merchandising business in the U.S. and Canada.
Previously, Liebergall operated in similar capacities for Modiv Media (now Catalina Mobile) and Brand Connection. He is a graduate of Lehigh University, with a bachelor’s degree in marketing.