ST. PETERSBURG, FL. – SKUlocal is proud to announce that David Ferguson has joined the company as Sales Director of Consumer Packaged Goods (CPG) Accounts. He is responsible for developing new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG industry.
Ferguson has over 15 years of experience in consultative selling within the marketing services industry, sharpening his leadership skills in building new business relationships and client partnerships. He joined SKUlocal from Synergistic Marketing, a leading brand activation media company, where he was Southeast Sales Director.
Prior to that, Ferguson spent over 18 years with Valassis, consistently increasing his responsibility and in-depth industry knowledge with positions ranging from in-store marketing and field sales to retail and services sales divisions. He exceeded his formal annual sales objectives 10 times and has been recognized for extraordinary sales performance with multiple awards. Ferguson has a bachelor’s degree in food marketing and master’s degree in advertising and public relations, both from Michigan State University.