ST. PETERSBURG, FL. – SKUlocal is pleased to announce that Eric Sastram has joined the company as Sales Director of Consumer Packaged Goods (CPG) and Retail Accounts. He oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG industry.
Sastram brings over 20 years of expertise with fully integrated marketing solutions. This includes traditional and digital media, brand and shopper marketing solutions, direct mail and targeting applications, digital advertising and coupon campaigns, mobile marketing and promotions. He has a consultative selling approach with a strong focus on business growth through client retention and acquisition.
Prior to joiningSKUlocal, Sastram worked for eight years as CPG Sales Executive at Valassis, a leading direct marketing company, where he managed nationally recognized accounts. He also worked with Linkwell Health as Vice President of Sales for the Eastern region and most recently with Cigna as a Marketing Communications Account Strategist.
During his sales career, he was recognized for exceptional sales performance with multiple awards and was responsible for increasing annual revenue to more than $8 million. Sastram also holds a bachelor’s degree in sports marketing from The University of Connecticut.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. The company provides marketers with keen insights into how consumers think and behave when shopping and buying. SKUlocal’s mass reach — coupled with powerful, precise targeting and true consumer insights — drives measurable-buying transactions across verticals, including consumer packaged goods (CPG), over-the-counter (OTC) and grocery. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.