SKUlocal releases research about the shifts and future of grocery shopping

ST. PETERSBURG, Fla., April 5, 2018 — SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery environment, today released research that explores the growing impact e-commerce is having on the shopper journey in certain categories of grocery purchases. SKUlocal found that shoppers over the past five years have… Read More

SKUlocal takes center stage as key sponsor at CHPA’s Annual Executive Conference

ST. PETERSBURG, Fla. (March 12, 2018) –– For the fourth year in a row, SKUlocal, a leader in precision retail activation for valued partners in the CPG, healthcare and retail grocery industries, will sponsor the Consumer Healthcare Products Association (CHPA) Annual Executive Conference being held March 11-14 in Aventura, Florida. This honor reflects SKUlocal’s continued… Read More

Elyse Salpeter joins SKUlocal’s Sales Leadership Team

ST. PETERSBURG, FL (Jan. 9, 2018) –– SKUlocal, a national direct marketing company, is pleased to announce that Elyse Salpeter has joined the company as its new Sales Director, Healthcare Activation. She will offer consultative expertise in developing activation strategies for OTC and RX brands. Salpeter is a senior-level sales executive, bringing more than 20… Read More

Joe Mirabelli joins SKUlocal’s Sales Leadership Team

ST. PETERSBURG, FL (Nov. 30, 2017)— SKUlocal, a national direct marketing company, is pleased to announce that Joe Mirabelli has joined the company as Sales Director. He will offer consultative expertise in developing promotional activation strategies for CPG brands. Mirabelli is a senior-level sales executive, bringing more than 20 years of experience in marketing, sales… Read More

Ross Raggio joins SKUlocal’s Sales Leadership Team

ST. PETERSBURG, FL (Nov. 3, 2017) — SKUlocal, a national direct marketing company, is pleased to announce that Ross Raggio has joined the company as Sales Director of Consumer Packaged Goods (CPG) and Retail. He’ll offer consultative expertise in developing activation strategies for CPG brands and retailers. Raggio is a senior-level sales executive, bringing more than… Read More

SKUlocal and Mambo Sprouts bring “Live Green, Save Green” campaign to health-conscious consumers

ST. PETERSBURG, Fla., Oct. 24, 2017 — SKUlocal, a national direct marketing company, and Mambo Sprouts, a national marketer of natural and organic products, have teamed up in November and December to launch “Live Green, Save Green,” a one-of-a-kind marketing campaign that promotes a healthy, eco-friendly lifestyle. The campaign features direct mail inserts, coupons, social media,… Read More

SKUlocal driving more targeted redemptions in grocery industry

ST. PETERSBURG, Fla., May 30, 2017 — During a special grocery promotion in May and June, SKUlocal placed nearly 100 million inserts in Valpak envelopes from such top-tier grocery brands as Procter & Gamble, Kellogg’s, Blue Bunny and Mars. This helped Valpak achieve a significant milestone in May. It was the most grocery content ever in a… Read More

Consumer study explores trend of multi-trip split shopping

ST. PETERSBURG, Fla. — SKUlocal, a leading national direct marketing company, announced today the findings of “The Why, Where and What of Grocery Split Shoppers,” a consumer report that studied the behaviors and motivations of consumers buying everyday products at multiple retail locations. The results of the report show how marketers can reach “split shoppers,” defined as… Read More