SKUlocal driving more targeted redemptions in grocery industry

ST. PETERSBURG, Fla., May 30, 2017 — During a special grocery promotion in May and June, SKUlocal placed nearly 100 million inserts in Valpak envelopes from such top-tier grocery brands as Procter & Gamble, Kellogg’s, Blue Bunny and Mars. This helped Valpak achieve a significant milestone in May. It was the most grocery content ever in a… Read More

Consumer study explores trend of multi-trip split shopping

ST. PETERSBURG, Fla. — SKUlocal, a leading national direct marketing company, announced today the findings of “The Why, Where and What of Grocery Split Shoppers,” a consumer report that studied the behaviors and motivations of consumers buying everyday products at multiple retail locations. The results of the report show how marketers can reach “split shoppers,” defined as… Read More

SKUlocal: New company focuses on serving CPG, grocery and OTC national brands

St. PETERSBURG, Fla. (March 16, 2017) –– National brands wanting to reach deeper into local markets with greater targeting precision are turning to SKUlocal, a new direct marketing company formed after Cox Enterprises spun off its targeted media division. SKUlocal combines intelligent targeted direct mail services with keen shopper insights to connect with local consumers… Read More

SKUlocal Brings Ashley Roberson Aboard

St. Petersburg, FL (Nov. 03, 2016) – SKUlocal is proud to announce that Ashley Roberson has joined the company, taking on the role of Consumer Packaged Goods (CPG) Campaign Manager. She is responsible for creating a streamlined approach to sales execution as it relates to CPG — from developing pertinent client strategies to driving successful implementation.… Read More

SKUlocal Launches Cold and Flu Website, Bringing Relevant Remedies, Valuable Savings and a Little Comedic Relief

St. Petersburg, Fl (Nov. 3, 2016) — With 2016 cold and flu season in full-swing and expected to last through the first few months of 2017, SKUlocal recently launched a consumer advocacy website geared toward educating consumers on preventing the spread of viruses and providing over-the-counter (OTC) remedy information. The website focuses on engaging audiences with… Read More

Brian Wade Joins SKUlocal Sales Leadership Team

ST. PETERSBURG, FL (November 01, 2016) – SKUlocal is proud to announce that Brian Wade has joined the company, taking on the role of Sales Director of Consumer Packaged Goods (CPG) and Retail Accounts. He oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG… Read More

SKUlocal Announces Michele Maxfield Has Joined the Sales Leadership Team, Bringing Over 20 Years of Industry Experience

ST. PETERSBURG, FL (October 26, 2016) – SKUlocal is proud to announce that Michele Maxfield has joined the company, taking on the role of Sales Director of Retail Accounts. She oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns. With over 20 years of industry experience, Maxfield… Read More

SKUlocal Joins Discussion on Healthy Shopper Marketing

ST. PETERSBURG, FL (June 15, 2016) – SKUlocal stays ahead of consumer health trends by focusing on the growing healthy living market segment and enhancing the shopper experience to satisfy unique needs and interests. This emerging audience represents a tremendous opportunity for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands when tapping into actionable behavioral… Read More

SKUlocal Announces Eric Sastram Has Joined Sales Leadership Team

ST. PETERSBURG, FL. – SKUlocal is pleased to announce that Eric Sastram has joined the company as Sales Director of Consumer Packaged Goods (CPG) and Retail Accounts. He oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG industry. Sastram brings over 20 years of… Read More