How Online Grocery Has Impacted Basket Size and Frequency Among Shoppers

Industry analysts call it “The Amazon Effect” – when a retail behemoth makes an unexpected move into the shopping market, making waves throughout the industry. However, shoppers are not the only ones being affected. Retail establishments, vendors and manufacturers are also seeing major shifts in the way they do business. These changes are likely to… Read More

Best Practices for Successful Influencer Marketing: An Influencer’s Perspective

The hottest new trend in marketing doesn’t involve expensive videos, high-end creative or an extensive advertising budget. Rather, influencer marketing relies on the power of word-of-mouth, and continues to emerge as one of the most valuable ways to reach shoppers online. More than 92% of the marketers who have implemented an influencer marketing program found… Read More

Trends Driving Retail Sales During the 2018-2019 Cold and Flu Season

Five percent of the population contracted the flu earlier this year, which led to strong growth in the over-the-counter (OTC) healthcare vertical. Specifically, an IRI report states that there was growth in cold, allergy, and sinus liquids and powders; drops for coughs and sore throats; and cough syrups. The severity of the cold and flu… Read More

5 Emerging Grocery Leaders and What Makes Them Successful

Despite the recent slowdown in the overall grocery market in the U.S., there are certain retailers who seem to be thriving in the changing economy. The addition of new square footage in the grocery space and fewer new store openings are the rule of the day, while the stores that do open are going for… Read More

Lessons From Industry Leaders: How Your Brand Can Succeed In Its Category

There are several marketing tactics that successful brands utilize, which means there’s an opportunity to learn from their achievements. From doing the research required to deeply understand their audience, to using personalization and storytelling, these brands have discovered what it takes to truly excel in the respective categories. You can follow their lead, and use… Read More

4 Tips to Exceed Shopper Expectations by Boosting Retailer-Supplier Collaboration

Today’s savvy shoppers may not be willing to expend extra effort to enjoy their favorite brands. Instead, they’re much more likely to select a different brand or a new product altogether. Massive online retailers such as Amazon.com are deepening their ability to leverage their private label brands to cut out the middleman – something that… Read More

How Top Grocery Retailers are Winning in the Health Food Market

A shift towards healthier eating is good for more than American families, and it’s also good for retailers. There is a fundamental change underway in how individuals nourish their bodies, and some retailers are taking full advantage of this opportunity by revving up sales and boosting their fan base. According to a 2017 study by… Read More

The Strategy Behind Storytelling: 5 Brands Leading the Charge

Given the role that CPG brands play in consumers’ daily lives, storytelling is a powerful way to connect with shoppers and influence their purchase decisions. It should  permeate every shopper communication, whether it’s advertising, your website and social media, or your in-store signage. It’s even a key part of why challenger brands are able to… Read More

Foster Collaboration by Building Trust Between Retailers and Suppliers

A lack of trust can damage even the best relationships – personal or business – and retailers and suppliers are feeling these growing pains on a regular basis as they look for more ways to collaborate. Creating a shared understanding of goals is the first step in a long journey that includes data integrations, negotiations… Read More

Strategies for Shopper Marketers to Meet Online Shopping Trends

You don’t have to look far to see the new trends in the CPG and grocery sectors: from meal-kit delivery services to e-commerce grocery shopping, online ordering and pickup to high-tech advances that are hitting at a near-constant rate. Marketing to shoppers is becoming a full-contact sport, where the brand who has the best understanding… Read More