Health Conscious Consumers Drive Technology Advances

As Americans have become more health-conscious, focusing on food and exercise choices and the effect on overall health, new trends have emerged to fulfill the demands that help consumers do this with ease. These trends impact shopper behavior and affect purchase decisions on items like groceries, clothing, and dining. New technologies make these trends easier… Read More

Commitment Issues: The Role of Contracts in Subscription Based Services

The shift to mobile isn’t the only way that consumers are changing the way they shop. In fact, 80% of customers are demanding new consumption models, including subscription-based services. Businesses that utilize this model see significant growth, even for niche products and services; for example, Dollar Shave Club tripled its annual revenue between 2013 and… Read More

The Top Psychological Triggers that Impact Customer Purchasing Decisions

If you are seeking to grow your business, one of the most effective strategies is to develop a solid understanding of both your target audience and the psychological triggers impacting customer purchase decisions. Increasingly, companies are considering the psychology of customer purchase decisions when planning their marketing strategies as they seek to more effectively define… Read More

How Digitized Supermarkets are Game Changers for Retail

Technology is the catalyst for change, and in retail, it’s changing the way businesses interact with consumers (and enhance their relationships) while making daily operations easier and gaining revenue for the business itself. Digital technology in general and mobile technology, in particular, have brought a new wave of innovation that completely changes the game for… Read More

The Future of Purchasing Behavior for Consumer Packaged Goods

Over the past fifteen years, digital technology and e-commerce have forever altered consumer purchase trends. While the consumer packaged goods (CPG) industry may have slightly lagged, smart brands are realizing the importance of these trends and identifying ways to adapt. In fact, as recently as 2013, online sales accounted for less than 3 percent of… Read More

4 Ways Retailers Are Getting It Right with In-Store Mobile Devices

In recent years, mobile technology has become an asset to retailers in numerous ways. Now more than ever, consumers and retail employees are taking to mobile devices to ease and streamline tasks, and it’s having a positive effect on retailers’ success. Recent data indicates that consumers utilize their mobile devices for things like product research,… Read More

How Frictionless Shopping Helps You Achieve a Seamless Omnichannel Experience

Today’s consumers desire a shopping experience that extends from the brick-and-mortar stores to mobile apps, websites, and social media. They crave a seamless omnichannel experience that lets them know what to expect on every channel they use to engage with your brand. As a retailer, you should keep up with consumer demands and create a… Read More

3 Reasons Mobile is Playing a Bigger Role in Click-and-Collect Initiatives & How to Ensure You Aren’t Left Behind

In-store mobile technologies, especially mobile point of sale devices, have been increasing in popularity for the past several years, due in part to the fact that consumers’ own mobile device ownership numbers are growing. The rise of contactless payment applications through consumer smartphones is also a big factor in the growth of in-store mobile technology.… Read More

Unique Consumer Strategies in OTC

Today’s consumer is exposed to hundreds of advertisements every day, and total “brand exposures” can range from 3,000 to 20,000 per day. These figures include print and television ads, passing by a label in a grocery store, ads in a consumer’s mailbox, labels on garments and on items in a consumer’s refrigerator and pantry, cars… Read More