The Role Storytelling Could Have On Shopper Communications

Storytelling isn’t a new concept when it comes to communicating with consumers. It’s a powerful way to connect them with your brand, but it can also be an impactful method to influence shoppers as they are actively considering a purchase. Shopper marketing is focused almost entirely on promotions, product attributes, comparisons, collaborations between retailer and… Read More

How Appealing to Millennials Changes the Game for Challenger Brands

Challenger brands face a number of difficulties when trying to carve out their place in the market. Appealing to a powerful block of shoppers could completely change the game and spur success and growth, but choosing the right shoppers is key. Millennials in particular offer an advantage, and not just because they’re young with plenty… Read More

Top 7 Tips for Effectively Deploying Influencers to Accelerate Your Brand

Influencer marketing has been hailed as the “next big thing” in marketing, and it isn’t just hype. While endorsements and referrals have always played a role in advertising, influencer marketing has evolved to meet a new set of expectations in the digital age. It marks a powerful touchpoint in the path to purchase for the… Read More

What Shoppable Video Technology Means for Retail

Technology is rapidly moving forward, and technology for retail isn’t any different. Shoppable video may not be a new phenomenon, but companies are just starting to understand how to leverage it for effective conversions. This post provides a brief overview of shoppable video, how this retail technology is currently being utilized by major CPG brands,… Read More

How the Shopping List Is Evolving in Online Grocery Retail

While it was once thought that groceries might never be sold online, roughly a quarter of Americans buy at least some of their groceries online, most often in CPG categories. According to a recent survey, 7.7% of Americans did so within the last 30 days. The growth is expected to escalate, with grocery sales expected… Read More

5 Ways the Beauty and Fashion Industries Get AR Right

Augmented Reality (AR) has been making a mark on the beauty and fashion industries for some time now. A brand may be using an impactful technology but that doesn’t always mean that technology is being used well or to its full potential. As AR advances, some brands have kept up with it, either by pushing… Read More

Building Brand Authenticity: 10 Tips Using Facebook Live, IG Stories and Snapchat

In the 21st Century, brands have more access to consumers and shopper data than ever before, but these shoppers don’t want a sales pitch. They want a personalized brand experience — emphasis on experience. Fortunately, a number of tools exist to provide the perfect avenue for authentic marketing: Facebook Live, Instagram Stories, and Snapchat. Brands… Read More

Digital Shelf Tactics – Save the Shopping Cart

Efforts to “save the sale” when a shopper became disgruntled or disinterested used to be something of a standard. However, it seems the digital age has done more than disrupt the channels shoppers use to make their purchases. Online shopping cart abandonment rates have hit 60% across the web, representing 74% of all retail shoppers.… Read More

What YouTube Red Means for Marketers

YouTube is best known for being an ad-supported social video site that’s free to the average user, and it’s become the home of a host of social influencers who are, themselves, supported in part by the ads aired with their videos. However, YouTube has started to shake up the paradigm by creating the alternative paywalled… Read More

Why Subscription-Based Services Are the Future of Retail

Subscription services are immensely popular. The subscription-based service industry is extremely fragmented, so it can be hard to get a real glimpse into how much it’s grown. As of early 2016, there were roughly 2,000 subscription box services in the U.S. alone, and between 2013 and 2016, the number of visits to subscription box sites… Read More