Examining the Shopping Learning Curve Between Men and Women

Men and women are different in many ways, from basic biology to the way they’re socialized into certain behavior patterns. This is just as applicable to the way they shop, and thus, the way you should market to them. The psychology of shopping is important, of course, but for the best perspective on the differences… Read More

The Connected Car is Connecting Brands to Drivers in Real-Time

In-vehicle devices have come a long way since OnStar first debuted in 1996, and evolving technologies have brought the market almost to the point where the car itself is a device. The current connected car market is already strong, offering everything from hands-free calls and messaging for drivers, to live weather updates and streaming in-car… Read More

Emerging Trend: Chatbots – What Are They and Predictions for Their Growth

In a market that’s been forced to think mobile-first and where social is the new word of mouth, business owners and marketers are likely to ask, “What are chatbots?” Consumers are looking to purchase products and engage with brands in new and friction-less ways, and digital tools like social, messaging, and video have become key… Read More

Instagram and Pinterest Show Future of Shopping is Social

Technology has set retail on an ever-evolving path from e-commerce to mobile commerce and now social commerce and in-app shopping are among the next burgeoning trends. That’s due in part to the fact that being inspired on social media then having to change apps to learn more about products and make a purchase is a… Read More

What Categories are Consumers More Emotionally Invested In?

Emotional connections can be powerful motivators for consumers. Understanding consumers’ emotional motivators enables companies to leverage the elements that trigger consumer behavior as part of a strategy for growing sales and profits. In this article, we explore what emotional motivators are and how you can use them strategically in your business. Emotional motivators Emotional motivators… Read More

Coupons Continued (And Growing) Influence Over Major Purchasing Decisions

Coupons influence purchase decisions made by consumers across age and income demographics. Consumer behavior has evolved, especially with the rise of smartphones and mobile culture, but that’s done nothing to diminish consumer appreciation for discounts and coupons. Coupons and Discounts Have the Greatest Impact While many factors can be a major influence on internet user… Read More

What We Can Learn from Successful Snapchat Fashion and Retail Brands

As a marketer, you know that one of the keys to effective marketing is to reach your target market where they are. That means reaching them on social media, using mobile-friendly advertising, and developing an understanding of digital platforms. Since its introduction five years ago, Snapchat has grown in popularity and now has approximately 160… Read More

What Uber Can Teach Us About Innovation

Innovation is key to all kinds of success, yet business innovation seems to be difficult to discuss. Ask 15 different experts what innovation is, and you’ll get 15 different answers, yet at the same time, innovative companies are easy to recognize. Innovative brands are often disruptive and change the status quo, like brands in the… Read More

What Millennials are Actually Spending Their Money On

The term “millennials” — or Generation Y — is loosely defined as those born between the early to mid-1980s through the mid-1990s and early 2000s. Currently numbering about 75 million in the United States, they now represent the largest living generation. It’s estimated that they have over $1 trillion of spending power, and millennial spending… Read More