Top 5 Shipping and Delivery Requirements for the Modern Shopper

Between 2015 and 2016, the number of online shoppers grew by 20 million (totaling about 224 million), and the total number of online transactions grew by 115 million. This is just the latest spike in e-commerce growth thanks to the introduction of mobile shopping, and it isn’t slowing down yet; the National Retail Federation expects… Read More

Wearables and Data: What Brands Should Learn from Biometric Tech

Wearable technology has keyed into big data in a big way. Each device can collect a myriad of information depending on what it is, revealing new perspectives on user habits and behavior, which can do much more than simply benefit the end users. Retailers and manufacturers can use this technology to understand those behaviors and… Read More

How Amazon Leads the Way in Subscription Based Services for Kids

Every generation of kids is distinct, preferring different books and TV shows, among many other things. But kids today are being raised much differently than current adults were. They’re not just digital natives — even toddlers are growing up with smartphones and tablets at their fingertips, and mobile internet access is an expected norm. They… Read More

How Cosmetics Retail Is Being Transformed by New Technologies

The evolution of technology has changed a lot in retail, and the cosmetics industry has been a part of — or even a leader in — that revolution. Developments like augmented reality have spurred the transformation of cosmetics to new heights, and the interconnectivity of the Internet of Things (IOT) could do it again soon.… Read More

Should Your Brand Be on Snapchat? 10 Questions to Help You Decide

Despite its financial challenges, Snapchat is one of the most disruptive forms of social media which takes an already abbreviated, fast moving format and makes it absolutely ephemeral. The brevity of its videos coupled with the short lifespan of each message is just one of the reasons many brands have hesitated to take advantage of… Read More

The ABC’s of What to Expect from Google Parent Alphabet Inc.

Google may have started life as a simple search engine, but it certainly hasn’t stayed that way. The brand dominated its industry and then built related ones (e.g., Android phones, the first true competitor to the iPhone). To lead the way in innovation across the board, it gave itself a parent company, Google’s Alphabet umbrella.… Read More

Voice AI is a Game Changer for Consumers and Businesses Alike

By the year 2021, the number of internet-connected devices is expected to reach 46 billion. As users increasingly rely on these devices to find information and get things done, voice artificial intelligence (voice AI) will be an important part of the user’s search journey. Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana have already… Read More

How Cosmetics Placement in Grocery Stores Impacts Perception of Value

A customer’s shopping experience — and what they’re looking for — can heavily influence the way they shop. Customers in a positive frame of mind are more likely to pick up a few extras. But can the everyday nature of where a category, such as Cosmetics, is positioned in a store, impact how the customer… Read More

Sign Me Up! Why Millennials Are Obsessed with Subscription Services

Subscription services have boomed in the last few years, reaching across industries and even providing niche products and services to their customers. Brands like Stitch Fix and Rent the Runway provide personalized and high-end fashion, while Birchbox and Ipsy provide skincare and beauty supplies. Hello Fresh and Freshly provide healthy and gourmet meals that are… Read More