The ABC’s of What to Expect from Google Parent Alphabet Inc.

Google may have started life as a simple search engine, but it certainly hasn’t stayed that way. The brand dominated its industry and then built related ones (e.g., Android phones, the first true competitor to the iPhone). To lead the way in innovation across the board, it gave itself a parent company, Google’s Alphabet umbrella.… Read More

Voice AI is a Game Changer for Consumers and Businesses Alike

By the year 2021, the number of internet-connected devices is expected to reach 46 billion. As users increasingly rely on these devices to find information and get things done, voice artificial intelligence (voice AI) will be an important part of the user’s search journey. Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana have already… Read More

How Cosmetics Placement in Grocery Stores Impacts Perception of Value

A customer’s shopping experience — and what they’re looking for — can heavily influence the way they shop. Customers in a positive frame of mind are more likely to pick up a few extras. But can the everyday nature of where a category, such as Cosmetics, is positioned in a store, impact how the customer… Read More

Sign Me Up! Why Millennials Are Obsessed with Subscription Services

Subscription services have boomed in the last few years, reaching across industries and even providing niche products and services to their customers. Brands like Stitch Fix and Rent the Runway provide personalized and high-end fashion, while Birchbox and Ipsy provide skincare and beauty supplies. Hello Fresh and Freshly provide healthy and gourmet meals that are… Read More

How Brand Loyalty Changes Our Shopping Experience

Brand loyalty is vital to the success of a company. Market research firm Ipsos reports that acquiring a new customer costs five times more than retaining a current customer.  For the consumer, brand loyalty sets the standard by which all other brands are judged, and it has an impact on the shopping experience. What factors… Read More

Examining the Shopping Learning Curve Between Men and Women

Men and women are different in many ways, from basic biology to the way they’re socialized into certain behavior patterns. This is just as applicable to the way they shop, and thus, the way you should market to them. The psychology of shopping is important, of course, but for the best perspective on the differences… Read More

The Connected Car is Connecting Brands to Drivers in Real-Time

In-vehicle devices have come a long way since OnStar first debuted in 1996, and evolving technologies have brought the market almost to the point where the car itself is a device. The current connected car market is already strong, offering everything from hands-free calls and messaging for drivers, to live weather updates and streaming in-car… Read More

Emerging Trend: Chatbots – What Are They and Predictions for Their Growth

In a market that’s been forced to think mobile-first and where social is the new word of mouth, business owners and marketers are likely to ask, “What are chatbots?” Consumers are looking to purchase products and engage with brands in new and friction-less ways, and digital tools like social, messaging, and video have become key… Read More

Instagram and Pinterest Show Future of Shopping is Social

Technology has set retail on an ever-evolving path from e-commerce to mobile commerce and now social commerce and in-app shopping are among the next burgeoning trends. That’s due in part to the fact that being inspired on social media then having to change apps to learn more about products and make a purchase is a… Read More

What Categories are Consumers More Emotionally Invested In?

Emotional connections can be powerful motivators for consumers. Understanding consumers’ emotional motivators enables companies to leverage the elements that trigger consumer behavior as part of a strategy for growing sales and profits. In this article, we explore what emotional motivators are and how you can use them strategically in your business. Emotional motivators Emotional motivators… Read More