3 Ways to Tap Into Influencer Marketing

Influencer marketing is the buzzword of the decade, with Insta-stars and YouTube vloggers heating up the airways with sponsored messages that are viewed, liked, and shared millions of times. Does this social media frenzy lead to true sales? Many consumer packaged goods (CPG) marketers think it does — and they’re leveraging the power of creators’… Read More

How to Leverage Video Marketing for Authentic Shopper Engagement

Video marketing is one of the best ways to drive engagement with key audiences. Think about Super Bowl ads and how people discuss and share them for weeks after the event. In today’s world of omnichannel consumers, marketers must employ a variety of delivery mechanisms for their message, and video is compelling on different platforms… Read More

Millennials’ Shopping Behaviors Shift with an Omnichannel Experience

There’s a tidal wave of change coming to the grocery business, and it’s not caused by rising prices or anything else that management may be ready to face. Instead, it’s driven by an influx of Millennials — the massive generation that is currently coming into their prime spending years. There has been a great deal… Read More

Collaborative Retail Planning for Successful CPG Shopper Activation

Is your CPG strategy missing a vital ingredient and you didn’t even know it? Strategic marketing to shoppers now includes virtually unlimited avenues, making it challenging for manufacturers to promote a conventional customer journey. Between social media, mobile messaging and e-commerce, shoppers have a much more active role in determining their personal path to purchase… Read More

Influencer Marketing Is Powerful — 3 Do’s and Don’ts to Utilize It Effectively

Influencer marketing may be the latest obsession for advertisers, but that’s for good reason. When properly leveraged, influencer marketing can be an incredibly powerful way to reach target shoppers and ultimately guide their purchase decisions. The right influencers can serve up authentic content with genuine recommendations, reviews, and tips. Their audience trusts them, and that… Read More

Categories Most Negatively and Positively Impacted by Online Grocery Shopping

While the world of online grocery shopping continues to evolve and grow daily, the impact on the local grocery store level isn’t all negative and could even present some opportunities. There are significant changes to the customer experience with shifts in the grocery ecosystem. Attracting and converting shoppers happens at each stage of the journey,… Read More

Does Amazon’s Acquisition Mean Omnichannel Domination?

When Amazon.com makes a move, the entire retail industry holds its breath. That’s never been so true as when Amazon decided to expand its online business in a direction that is decidedly. . . well, off-line. The recent $13.7 billion acquisition of brick-and-mortar retailer, Whole Foods, gives a hint of Amazon’s next moves and the… Read More

Why You Need an Influencer Network and Tips for Building One

When it comes to convincing shoppers, credibility is key. They don’t want a sales pitch, and they don’t necessarily trust brands or traditional marketers to give them the information they’re looking for. Shoppers put a premium on authenticity and transparency, and that’s where influencer marketing comes in. The Impact of Influence We’ve touched on the… Read More

How Amazon Prime Membership Fundamentally Changed Shopper Expectations

Retailers across the country may groan when they hear the name Amazon, but there is much that can be learned from the online retailing giant when it comes to providing a stellar customer experience. To say that shopper expectations have risen over recent years is a gross understatement, and Amazon’s Prime Membership is one of… Read More