What Shoppable Video Technology Means for Retail

Technology is rapidly moving forward, and technology for retail isn’t any different. Shoppable video may not be a new phenomenon, but companies are just starting to understand how to leverage it for effective conversions. This post provides a brief overview of shoppable video, how this retail technology is currently being utilized by major CPG brands,… Read More

How the Shopping List Is Evolving in Online Grocery Retail

While it was once thought that groceries might never be sold online, roughly a quarter of Americans buy at least some of their groceries online, most often in CPG categories. According to a recent survey, 7.7% of Americans did so within the last 30 days. The growth is expected to escalate, with grocery sales expected… Read More

5 Ways the Beauty and Fashion Industries Get AR Right

Augmented Reality (AR) has been making a mark on the beauty and fashion industries for some time now. A brand may be using an impactful technology but that doesn’t always mean that technology is being used well or to its full potential. As AR advances, some brands have kept up with it, either by pushing… Read More

Building Brand Authenticity: 10 Tips Using Facebook Live, IG Stories and Snapchat

In the 21st Century, brands have more access to consumers and shopper data than ever before, but these shoppers don’t want a sales pitch. They want a personalized brand experience — emphasis on experience. Fortunately, a number of tools exist to provide the perfect avenue for authentic marketing: Facebook Live, Instagram Stories, and Snapchat. Brands… Read More

Digital Shelf Tactics – Save the Shopping Cart

Efforts to “save the sale” when a shopper became disgruntled or disinterested used to be something of a standard. However, it seems the digital age has done more than disrupt the channels shoppers use to make their purchases. Online shopping cart abandonment rates have hit 60% across the web, representing 74% of all retail shoppers.… Read More

What YouTube Red Means for Marketers

YouTube is best known for being an ad-supported social video site that’s free to the average user, and it’s become the home of a host of social influencers who are, themselves, supported in part by the ads aired with their videos. However, YouTube has started to shake up the paradigm by creating the alternative paywalled… Read More

Why Subscription-Based Services Are the Future of Retail

Subscription services are immensely popular. The subscription-based service industry is extremely fragmented, so it can be hard to get a real glimpse into how much it’s grown. As of early 2016, there were roughly 2,000 subscription box services in the U.S. alone, and between 2013 and 2016, the number of visits to subscription box sites… Read More

Busy Consumer Behavior: How Being Time-Starved Changes the Way We Shop

If convenience and low-friction sales are the name of the game in retail, then time-starved shoppers are the likely cause behind it. People are busier than ever, and it’s causing shifts in shopper behavior that your company should be addressing. We’ll give you an overview of the time-starved shopper, a glimpse at how it’s impacting… Read More

Why and How Video Marketing Is Critical to Retailers

Video marketing is becoming increasingly important, and not just because a third of all the time people spend with online channels is used watching video. It provides a critical touchpoint for influencing shoppers along their path to purchase, as they look for videos to help them understand brands and products as well as to make… Read More

Product Personalization: A Winning Strategy in the Data Driven Market

Nearly all brands (96%) believe that personalization helps advance shopper relationships. Because 75% of shoppers are more likely to buy from a brand that can recognize them across a number of factors such as purchase history, the only surprise is that the number of businesses isn’t 100%. In fact, 56% of people say they’re more… Read More