Brand Transparency Now Underscores Purchase Intent

For many CPG brands, shopper decisions in the past have been based on elements like convenience, pricing, or their personal tastes. With the right market research, it was easy for brands to fully drive their message and appeal to their target audience. However, the digital revolution has bred a new kind of shopper, one that… Read More

Are You Harnessing Storytelling Effectively for Your Emerging Challenger Brand?

Even moderately successful challenger brands can be in a tough position. In a marketplace full of options, major brands still dominate their industries. They’ve got a long history of appealing to shoppers, and shoppers have typically trusted these brands to provide what’s best. For challengers to truly succeed, they need to break into the conversation,… Read More

How Marketing Healthy and Organic Foods Should Differ from Traditional Grocery Items

Organic and truly healthy foods have had to work hard to differentiate themselves from standard grocery fare. They’ve been leaders in the move towards transparency and authentic storytelling, and it’s grown this niche closer to mainstream popularity. To maintain their share, these health-focused brands should continue driving this tactic to reduce the lingering uncertainty that… Read More

The Impact of Retail Collaboration in an Evolving Space

Today’s omnichannel retailers are faced with a growing challenge: providing the right products to the right person at the right time . . . with clear and consistent communications and pricing. What may seem like simple, yet good business practices to a shopper, causes deep data and integrations challenges for retailers and their supplier and… Read More

Similarities Across Generational Shopping Behaviors

It’s impossible to look at advertising best practices without hearing about omnichannel marketing. Omnichannel marketing is so important now because shoppers do research and shopping across channels and devices depending on their unique needs in the moment. It’s tempting to believe this only applies to the digital-native generations, but omnishopping habits can vary more by… Read More

The Role Storytelling Could Have On Shopper Communications

Storytelling isn’t a new concept when it comes to communicating with consumers. It’s a powerful way to connect them with your brand, but it can also be an impactful method to influence shoppers as they are actively considering a purchase. Shopper marketing is focused almost entirely on promotions, product attributes, comparisons, collaborations between retailer and… Read More

How Appealing to Millennials Changes the Game for Challenger Brands

Challenger brands face a number of difficulties when trying to carve out their place in the market. Appealing to a powerful block of shoppers could completely change the game and spur success and growth, but choosing the right shoppers is key. Millennials in particular offer an advantage, and not just because they’re young with plenty… Read More

Top 7 Tips for Effectively Deploying Influencers to Accelerate Your Brand

Influencer marketing has been hailed as the “next big thing” in marketing, and it isn’t just hype. While endorsements and referrals have always played a role in advertising, influencer marketing has evolved to meet a new set of expectations in the digital age. It marks a powerful touchpoint in the path to purchase for the… Read More

What Shoppable Video Technology Means for Retail

Technology is rapidly moving forward, and technology for retail isn’t any different. Shoppable video may not be a new phenomenon, but companies are just starting to understand how to leverage it for effective conversions. This post provides a brief overview of shoppable video, how this retail technology is currently being utilized by major CPG brands,… Read More