ST. PETERSBURG, FL (November 01, 2016) – SKUlocal is proud to announce that Brian Wade has joined the company, taking on the role of Sales Director of Consumer Packaged Goods (CPG) and Retail Accounts. He oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG industry.
Wade has worked with leading CPG companies in developing integrated marketing solutions utilizing print, digital, in-store, and direct mail solutions. He spent the last three years of his career as West Coast Sales Director at Synergistic Marketing, a leading brand activation media company, where he successfully grew the business by signing such companies as Big Heart Pet Brands, Henkel, White Wave, and Ghirardelli, to name a few.
Before joining Synergistic Marketing, Wade spent 11 years with Valassis, a leader in intelligent media delivery, where he held various roles. Starting his career as an Account Manager focused on direct mail sampling solutions for brands like P&G and Unilever, he later transitioned into the role of Sales Executive on the West Coast – CPG Sales team, where he managed over $4.5 million in revenue.
Wade holds a bachelor’s degree in mass communications and media studies from California State University – Fullerton.
Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. The company provides marketers with keen insights into how consumers think and behave when shopping and buying. SKUlocal’s mass reach — coupled with powerful, precise targeting and true consumer insights — drives measurable-buying transactions across verticals, including consumer packaged goods (CPG), over-the-counter (OTC) and grocery. SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.