Consumer behavior has changed in more ways than one in the past decade. Shopping used to be more of a planned activity at a physical store that could last for hours on end. With the move to online, consumers are shopping more than ever and expecting results immediately. People no longer have to set aside time to go shopping, but can instead shop on their morning commute on the train, or during a five-minute break at work. And it’s not just shopping — nowadays, people are seeking and discovering smarter and more efficient ways to solve age old issues. Our culture has developed a hyper-efficient way of living, and recent technology and services have been made to fit that lifestyle.
Take health for example. People are looking for ways to stay or get fit fast — high-impact, quick diets and fitness plans are gaining popularity. It began with using your smartphone to track your calories, steps per day, and body fat, but recently, it’s been taken one step further. Consumers want the latest products to help them feel and look their best and aren’t afraid to spend the money to buy them — fitness trackers such as Fitbit, WiFi-based scales, and leggings that track your every move are just a few of the products consumers buy to help with their fitness goals. New workouts have been redeveloped so a person only has to use 10 or 15 minutes of their day to stay in shape, versus the 45 minutes to an hour that used to be common.
It’s the same situation with home products. Home automation opens up a world of possibilities for consumers and brings comfort and convenience to their fingertips. Products like WiFi-enabled refrigerators, smart thermostats, lighting controls, remote control blinds, and HiFi audio systems are recently much more common in homes. Most home automation products can be controlled from a consumer’s smartphone, making their hyper-efficient habits that much more integrated into their daily lives.
As previously mentioned, consumers use their phones for everything — controlling their products, tracking their health, and shopping, to name a few. Retailers have only made this process easier with efficient and fast checkout options, such as “click and pay” and click and collect” (when a consumer purchases something online and then picks it up in store). Amazon Prime started the trend of an easy purchase program, with many subscription-based services following its lead.
With Peapod, you can order your groceries online and have them delivered to you. If you’re not sure what to cook for dinner, you can subscribe to Blue Apron — a company that delivers weekly meals you can cook, equipped with all the ingredients. There’s even companies like StitchFix and BirchBox, which send you clothes and makeup products based on your personal preferences.
Consumers are seeking more convenient solutions to everyday problems to fit into their hyper-efficient lifestyles. Whether it’s fitness goals, home life, or shopping patterns, technology has created an easier and faster way to live. In a society that’s ever-changing with hyper-efficient technology, it seems as though things will only become more convenient for consumers.