Why Collaboration Is Important for Both Brands and Retailers

Why Collaboration Is Important for Both Brands and Retailers

Today’s shoppers have gained more control over their purchase power due mostly to technology. And as they gain more insight into the products and services they’re offered, more brands are shifting their focus from a retailer-first approach to a shopper-centric strategy. As a result, the need for collaboration between brands and retailers is stronger now… Read More

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