How Digital Research Impacts the Millennial Mom’s In-Store Purchases

How Digital Research Impacts the Millennial Mom’s In-Store Purchases

The millennial mom doesn’t do her shopping the same way her mom did. The millennial mom is doing digital research on her mobile device, using apps that allow her to compare products and prices. Some millennial moms will make their purchases digitally, but nearly twice as many will do their research online and then buy… Read More